I Do Bridal Couture is the premier wedding boutique in Baton Rouge, Louisiana, offering exclusive wedding dresses from the world’s most renowned wedding dress designers to brides across the Gulf South.
We worked with I Do twice, once to design and build their first website on ExpressionEngine in 2013 and again in 2017 on a responsive redesign and migration to Craft CMS.
Product pages were designed to mimic the experience of high-end retail sites to encourage browsing and sharing on sites like Pinterest. This also provided a level of familiarity for customers visiting the site.
Brides are encouraged to share their wedding photos to be featured on the site’s blog. This serves as a testimonial for future brides choosing a bridal shop and improves organic SEO by supplying new and unique content on an ongoing basis.
The site offers basic online booking through a form which stores reservations in the CMS. In-store staff is notified so they can follow up with brides and begin their sales process. Other submissions through the site, such as contact form inquiries, are forwarded as leads to the sales staff.